Run a LinkedIn outreach campaign

πŸ‘€ Overview

This workflow enable you to automate your LinkedIn outreach:

  • Create an audience by importing a list of LinkedIn profiles
  • Define a sequence with the following messages πŸ’¬:
    • Invite message: will be sent along with the connection requests to your audience (limited to 300 characters by LinkedIn)
    • Welcome message: sends a welcome message when the profile has accepted your connection request
    • Follow-ups: sends a follow-up message to the profiles who did never answered previous messages.
      You can add a delay between the welcome message and the follow-up message.

🧳 Prerequisite

In order to setup the sequence you need to have:

βš™οΈ Setup

1 - Integrations

First make sure to use a LinkedIn and a Google account in the Integrations section.

Make sure that the accounts are up to date, it should look like thisπŸ‘‡

2 - Inputs

The inputs will be filled in from the spreadsheet itself.

The column "profile_url" is absolutely required, it won't work without it.

It can be either a LinkedIn or a Sales Navigator profile URL.

3 - Parameters

Now setup the Parameters section πŸ‘‡

Spreadsheet and Sheet name

  • Fill in the Spreadsheet IDdocs.google.com/spreadsheets/d/SPREADSHEET_ID/edit.. you want to extract SPREADSHEET_ID and fill-it in.
    Example: if the spreadsheet url looks like https://docs.google.com/spreadsheets/d/1nSN0ArVIGALiG-VvjcmO08k9V1hjPNBfnCmdEm/edit#gid=1261679517 then the spreadsheet ID will be 1nSN0ArVIGALiG-VvjcmO08k9V1hjPNBfnCmdEm
  • Fill in the Sheet Name: it is Campaign by default πŸ‘‡

Message types

You have access to three types of messages and you cannot add more than three steps in a sequence:

  • invite (make sure the invite message length is less then 300 characters, you can also leave it empty if you want no note to be sent along with the connection request)
  • welcome (no limit in terms of length)
  • follow-up (no limit in terms of length)

Message content

In order to personalize your messages you can use the following custom variables:

  • {{first_name}} will use the first name of the prospect
  • {{company_name}}  will use the company name of the prospect

Delays

Note that the delays between each message are in number of days. 

The Welcome message can be sent ONLY if the people accepted your connection requests in the first place.

If you have a follow-up message, make sure you add a delay πŸ‘Œ

Number of daily update

This is the number of time per day we will update the sequence data. By default, it is set to one and you can update the sequence up to 6 times per day. 

Attention please! Your sheet will be filled automatically when an update launches. If someone accept you on LinkedIn, the spreadsheet WILL NOT be updated instantaneously but on the next scheduled update.

Once those parameters are filled-in, your configuration should look like the following πŸ‘‡

4 - Launcher Settings

You can launch the workflow now or later. If you select the later option you will need to define the specific date and time you want the workflow to start at.

We recommend using the Time slots settings to make sure you will send messages only when you are in the right timeframe (i.e during the day and not at night for instance).

Make sure NEVER to schedule repeatedly with this workflow, we handle everything for you !

Click on Launch and you are all set πŸ†. 

Now, sit-back, relax, go grab a β˜•οΈ and enjoy your LinkedIn outreach on autopilot πŸ”₯

❌Frequent Errors

  • Spreadsheet ID is not correct
  • Sheet name is not correct (don't use the Spreadsheet name used instead of the Tab/Sheet name)
  • The profile_url you entered in the spreadsheet is not valid
  • There's an empty line in your spreadsheet
  • You did not add a delay between the welcome and the follow-up message 
  • Your invite message is too long (300 characters max)
  • You did not fill in the sequence content like in the screenshot below πŸ‘‡you must at least have an invite message and step. 

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